I was put in charge of creating a landing page to showcase the fact that we were selling a tumbler at Starbucks and all the features that made this tumbler unique amongst other hydration bottles. I decided on a clean and sophisticated look to highlight the main selling point: the bluetooth speaker. I didn’t want there to be a lot of noise and callouts demanding attention from the visitor when they visited the site, so I broke the features up bite sized pieces, letting each feature have its time to shine while making sure every point was addressed.
To accompany the launch, I was also asked to create a series of GIFs that mimicked the feel of the stop motion GIFs created by Starbucks. Working alongside our photographer, we created quick stop-motion GIFs that I then cell animated graphics on top of to add a playful element to them.